EA's Award Winning Burnout Paradise Hits the Streets on January 22nd



EA's Award Winning Burnout Paradise Hits the Streets on January 22nd

Redwood City, CA – October 26, 2007 – Mark your calendars! Electronic Arts Inc. (NASDAQ: ERTS) today announced that Burnout Paradise will be in stores January 22, 2008 in North America. Experience a piece of Paradise City by downloading the demo this December on the PlayStationNetwork and Xbox LIVE Marketplace. Designed specifically for the PLAYSTATION3 computer entertainment system and Xbox 360 videogame system, Burnout Paradise delivers true open world freedom and sets a new standard for online social gameplay. Brought to you by EA Criterion, Burnout Paradise is redefining the open world experience with Paradise City, a freshly designed playground filled with the most exciting jumps, gripping races and unrivalled excitement at every intersection. Players will have total freedom to explore and discover the world at their leisure, just pull up to any stoplight and spin your wheels to enter five high speed action challenges. Slam, shunt and wreck rivals in these cross-town driving challenges, where players decide the fastest route to the finish line.

Alex Ward, Creative Director at EA Criterion says, "The Burnout series has always been about reinvention. Burnout Paradise does exactly that. This is the definitive Burnout experience because Paradise removes all restrictions, breaks all the rules and puts the control in your hands. We're taking risks with Paradise but we believe that every iteration of Burnout stands on its own and we feel Paradise is the best Burnout yet."

Download your gift a little early this holiday season. From Motor City to Big Surf Beach pull off wicked stunts in the all-new Stunt mode and race through the streets in search of the fastest Burnout Route in the Hunter Cavalry car. Invite a friend into your game and connect with them instantly to complete three online challenges or simply smash each other up and grab your friend's Burnout Mugshot. Available this December, the Burnout Paradise demo provides the ultimate driving playground for you and your friends to enjoy.

Earlier this year, EA unleashed a pre-order program for Burnout Paradise with GameStop, one of the biggest video game retailers in America. Early GameStop customers will receive an exclusive car, "Steel Wheels," to smash the competition with two and a half tons of heavy-metal mayhem. The heavily modified Steel Wheels GT concept car was designed from the ground up specifically for the celebrity with style. Featuring armor-plating and a supercharged 6735cc V8, this car is sure to make a grand entrance at any premiere.

Burnout Paradise has been rated E10+ by the ESRB and 3+ by PEGI. For more information about the Burnout franchise, please visit http://burnout.ea.com or the EA press website at http://info.ea.com.

About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.